Why do advertisers care about driving up sales calls to their business? Let’s say that I own a hardware store and every time I have a new computer or some other type of device, I get a call from one of my customers. After he hangs up on me, I ask him why he called and what he needs me to do for him. He tells me that he just bought a new computer and needs some advice on using it. Well, what would be the best way for me to give him information on how to use his new piece of hardware? So, I ask him why do advertisers care about phone calls?
The truth is that older demographic prefer to order by phone call. Why do advertisers care about this information? They know that more often than not, older consumers are phone savvy and they also are more likely to buy things by calling. Now, if I were to market something to the younger demographics, it wouldn’t make much sense to market it by phone.
So, the question remains, why do advertisers care about driving up sales calls to their business?
If you look at what I just said, you can see that the answer is because of telemarketing. If you place an ad for a product that works and you target the correct demographic, then you are bound to get some sales. The question now becomes, why do marketers think mobile phone ads are easier to win than placing an ad on a newspaper? Why do they think that mobile phone advertising is a sure fire way to get a return on investment and increase their bottom line? The answer lies in understanding the preferences of the younger demographics.
What do I mean by that? Let’s say that you are selling T-Shirts to the younger generations, you have a very good product, and you have a very high conversion rate from calls. You can take a look at the numbers a few different ways, but if you are selling to a population that is mostly using cell phones, you are going to have a lot of people hitting your site by dialing in, or searching for information on that product.
How to understand the answer to the question, why do advertisers care about driving up sales calls to their business? The answer is that they want to sell their products, and they want to convert as many sales as possible. In order to do this, they need to increase their chance of winning a call by giving the visitor a call to action. The call to action is the offer the visitor can’t wait to do, or the link they have to get to do what they want to do. You probably have heard this before, and you also probably remember the one: “click here to go to the next slide”. This works, and it will work with mobile marketing calls to business.
How to do you make sure that the people you send to the ad actually take action? You give them the opportunity to optin. It does not matter whether they take it after seeing your message or not, if they hit “optin”, they are taking advantage of your offer. The more successful you are with mobile brings together searching, and conversion rates are often much higher from calls. The math is simple: more people clicking means more conversions.