What an excellent business writer would do is to write about the product or service, not you. This is a very good thing as it means that a person has the ability to produce quality work without having to worry about an opinion or link back to your website. If you have ever seen the byline to an article you have written, then you have seen the byline, and if you haven’t, then take a moment and look at it. What does the byline tell you about the person that wrote that article? The fact that you didn’t even have to look at the piece is telling you a lot about what you can expect from the work that writer can produce for you.
What an excellent business writer would do is to produce quality content for your business.
The content is a very powerful thing in the online world. It is the key factor that is going to draw people to your site. They are going to read the articles, and they are also going to click on links to your site. With quality content, there is no turning back.
What an excellent business writer would do is be completely open with their client. They want to hear what you have to say, and what you intend to do with their article. There are some individuals that only know one side of a story. They will sit there and spew out words without ever really listening to what the other person is trying to say.
What an excellent writer is going to do is write articles with all of the appropriate keywords in them. These keywords will pull up relevant pages on the web for the search engines to pick up. The pages will contain the type of content that you are after, which is the type of content that brings traffic to your site. That’s right, traffic.
If you write articles that are not worthy of being published online, you will not get many clients. Not only will you not get any clients, but the quality of your writing will not be worth anyone’s time. Quality content is king. People will go to all of the trouble to come across information on the Internet that is truly beneficial to them. If your content does not match up to that standard, then your articles are not going to be read.
What an excellent business writer should be able to do is produce content that is beneficial, informative, and interesting to read. That takes talent. It takes creativity. It takes an ability to overcome the obstacles that we all face in our careers.